Monday, March 4, 2013

Blog #10: Amazon patents gravity



http://www.wired.com/gadgetlab/2013/03/amazon-patents-gravity-based-links/

Amazon has just patented this new gravity-based technology that helps you click links on your mobile devices. It is very frustrating when you are trying to click a link on your phone and you are unable to click it or you click on the wrong link. What Amazon patented is the area around this link will now be similar to a force-field to help drag you in. This will also help Amazon greatly, given their business is focused completely on e-commerce and clicking links is crucial in that.

I thought this article was really interesting given how specific patents can be. These specific patents are what we need to avoid these patent trolls. When a patent is this specific it is very hard to infringe upon because it is very clear. Also no patent trolls want to purchase a very specific patent because they have very little flexibility in what to sue on.

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